posted by: spolodaface on August 15, 2010 The people are complaining: “Video-games are too expensive” they say, arguing about the buggy unfinished states games tend to be released in nowadays. Conversely the publishers and developers themselves are crying out that they are losing money due to the second-hand game market and piracy, wondering why there aren’t so many people going out on day one and picking up new releases.
Developers are often forced by publishers and factors outside of their control to release games prematurely and then patch them post-release – working on fixes in the long time between the game being shipped to retailers and it going on sale to the general public. Not only this but in the case of PC releases, new security schemes are being created for high-profile releases often controversially due to the restrictions these measures sometimes have on the useablility of the product by the user which are in the most extreme cases met with strong consumer and media backlash.
Perhaps then considering the concerns of both the customers and the industry which have become so strong in the current generation of console gaming (also affecting PC gaming over the same period) that the pricing system of gaming should be drastically changed to reflect the changes which have evidently happened between this generation of gaming and the previous.
I propose that the best solution for this would start with a lower price point for games at release: pricing new console titles at a standard price of, say £19.99/$29.99. This would both reflect the state that video-games are released in, charging customers less for a game which has yet to be patched and which may have an under-developed online community and stimulating sales and interest for games for the first few weeks of release. Of course, a lower price-point would help prevent the need for piracy for many people also.

A lower price-point may offer some games a better chance against the Autumn blockbusters
I can hear any Publishers that might possibly be reading say:
“it may stimulate sales initially but further down the line we will still face the same issues as always of second-hand games, not to mention that the lower price point will only just about cover the license-fee charged by the big three console manufacturers”
Well heres where the second step of the plan comes in, after the game has been released for say, two weeks, put the RRP of the game up by £15 and distribute codes to retailers to hand out with the title which will allow customers to download all the DLC for the game for free. In the short term, it may make the costs of DLC production seem unnecessary but the amount that it would curb customers’ want for the second-hand game market would undoubtedly make the whole process beneficial.
Now this won’t work with all games, but for releases with a strong focus on either DLC or multiplayer this would in theory be a powerful way of selling video-games as nowadays the value of a video-game goes up over its life-span for many titles (GTA 4 is a great example with its gargantuan DLC packs).
Why am I wrong? Comment and verbally kick my arse below.